How To Start a Fitness Company

Ghost FitnessThe below video will give you a good introduction into starting a fitness company. The video is by Ghost Fitness a UK based gym accessories company. The key to starting a fitness company is to create a popular brand from day 1. Utilise whatever platform you are most comfortable with. If this is social media/online then have super-active social profiles. Or if you’re more of an old school marketer you can utilise targeted direct mail. This is still one of the most popular and EFFECTIVE methods to reach new prospects and customers for start-ups.

The Golden Rules:

  1. Start Small – Order 1 item in a small amount of stock.
  2. Quality over Quantity – Always order a small amount to start with but focus on design and customer service. If you can create a positive brand, you will gain loyal followers that you can sell to multiple times and hence increase your effort to ROI number.
  3. Re-invest Everything – Reinvesting your sales into your business as early as possible will let you grow and take on more and more products whilst keeping stock levels steady. If you take a profit from your business too early you will prevent it from growing rapidly and will slow the growth of the business drastically.
  4. Online Marketing – Start by marketing correctly to an online market – For example utilising the delivery network of Amazon. Amazon acts as an extremely easy to use marketing platform, utilise this for your business and even consider FBA (Furfilled by Amazon).
  5. Local Direct Mail – Market to your local gyms and fitness centres. Anyone within 1 hour will prefer to do business with someone local than someone corporate (all other things equal.)
  6. AIMs / Plan: Have a rock solid marketing plan. Also ensure that you have reachable business goals. You can have these set up as business sales figures, aims on where to be in 3-6-12 months time and also remember your end game. If you want to eventually sell your business remember you need to create processes and assets that are easily understood and transferable.

Top places to find business leads

Top Places to Find UK Business Leads

Finding new business leads is one of the keys to a successful business. However, locating them can be another story. However, there are some effective sources that are excellent for locating new UK business leads. They include:

1. Sales Letter

This is an excellent way to get new business leads. It’s an old-school method but can definitely be effective. Simply write a business letter including details about your company, its products and services, etc. Then distribute out to prospective buyers, such as via e-mails lists and social networking contacts. One of the main problems that companies have in terms of advertising is getting the word out about their products. A sales letter cover can help to introduce your company’s products and services to potential customers, which could eventually lead to increased sales.

2. Website

One of the easiest ways to get leads is through visitors to your website. It’s quite easy yet effective to request that all visitors provide you with their e-mail address. Of course, you should consider giving them this option, so they don’t feel obligated to provide their e-mail. However, this is definitely one of the most effective ways to get new leads. Even if you don’t have a website, you can get a good web design from a number of companies and also graphic design from HQ SEO. Besides that, it’s quite simple since it just requires adding a new feature to your website. In addition, it’s quite a transparent method, as it doesn’t involve getting information from cookies and such. If a visitor to your website doesn’t want to provide their e-mail address, they have that option. You can also promote your site on business directories like MyLocalServices or with and co.

3. Affiliate Scheme campaign

This allows you to share leads with other small businesses. When they’re in the same industry but don’t have some of the products and services that your company does, they might be willing to share some of their leads with you. The way the system works you do for the same for them. The bottom line is that both parties are able to get useful leads that are related to their niche products and services. One option is to sign a Partnership Agreement, to ensure that the partnership is more permanent and long-lasting. However, be cautious, as this will lock you in to a business relationship.

4. Canvassing

This is an old-school yet effective way of collecting leads. Typically it involves hiring someone to get leads, and then paying them an hourly wage or per-lead salary. One of the main benefits of this method is that it frees up your company’s time and resources. While securing leads is important, it can be quite a meticulous and stressful process. Today there are tons of methods for canvassing such as landlines, e-mail, social networking, etc. However, all of the methods can be effective in securing more leads for your company. You can even find services that specialise in canvassing, which will likely help you to save money.

5. Personal Referrals

This is one of the most effective ways to get leads, because they’re given from people who have already tried your company’s products/services. Typically, people you know wouldn’t give your company an inaccurate or untruthful review of your company.

Financing Renewable Energy & Solar Panels

In early 2012 the UK government allowed grants and reduced taxes for business, both commercial and domestic who utilised renewable energy. We have gone out and interviewed 3 business owners who use solar panels or wind energy in their business.

This is what they had to say;

It’s all well and good allowing people to get a solar panel on their roof for free or with 80-90% reduced rates, but what happens when everyone starts doing it? Or what happens when a huge company gets the funds to utilise this method and suddenly the goverment is covering bills in the millions? I’m worried that it will end up being a ploy that then just turns to increased taxes. Tom Buckland of Ghost Marketing Financial SEO.

We believe that Tom might have a point. The money being covered by the Governments Green programmes has to come from somewhere, and if it doesn’t come from the UK tax payer then where does it come from? George below has a slightly different approach.

Hi, I think its a really good thing. We all know we need to be more careful about what we consume and how much energy we use, but unless there is a financial reward or something we get at the end of it, then we aren’t going to get anywhere! I know I wouldn’t be that bothered about getting solar panels if they cost 10 times what we are currently paying for them. But as they are pretty cheap and in fact have a positive ROI for our business in the long run anyway, its worth the additional cost upfront simply due to the amount your business will save in the long run. We saved over £10,000 in our first few months at

Again its difficult not to agree with what George was talking about there. They run a huge forex trading corporation and the computers alone kill most of their electricity, but 1 solar panel = 1 CPU unit, I know if they could have 1000 on their roof they would. I’ve also heard they are looking into wind, but as you know if you’ve spent anytime on our renewable energy blog, we don’t care for wind over solar. Finally we are going to hear from Peter, whose in the solar business himself

Personally I think solar energy is a great investment aside from the obvious environmental benefits. We’ve been installing solar panels for close to 20 years now and have never heard of anyone who hasn’t had a great reaction to our services from a purely financial or return on investment point of view. We believe that if you have the intial money to invest in a 100% safe investment it really is the easiest decision you have to make. Peter from 2020 Solar PV.


An Introduction to Solar Energy

5 Advantages of Solar Energy

Below is a video that perfectly sums up what we are going to talk about in this article. We aim to provide easy to understand information about renewable energy, and why its incredibly important (aside from the save the world) point of view. We aim to show you the profitable and ROI benefits of renewable energy, and how you can actually make money from solar, wind. hydro & the others. Another good source of solar energy intro info can be seen here.

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